Built to bring the brand to life, the New Balance Walnut Street location delivers an immersive retail experience, guiding customers through product, performance, and brand moments from entry to checkout.

Situated along Philadelphia’s premier Walnut Street retail corridor, this brand-forward environment reinforces New Balance’s presence within one of the city’s most prominent shopping districts, transforming an existing space into a highly visible, curated destination.

Partnering with Tricarico Architecture and Design, MJ Settelen Construction completed a full interior renovation and retail build-out of approximately 3,597 SF, delivering a modern, high-performance environment aligned with New Balance’s evolving brand identity.

Construction Highlights

• Full interior demolition and retail build-out
• Installation of upgraded mechanical, electrical, and plumbing systems
• Construction of restrooms, and back-of-house areas, including receiving and storage
• Integration of custom millwork, display fixtures, and branded elements
• Development of curated brand moments and focal display zones
• Installation of enhanced lighting systems to elevate product presentation
• Storefront and entry sequence improvements
• ADA-compliant accessibility upgrades

Retail Experience Impact

Within a compact urban footprint, the space is designed to maximize visibility, flexibility, and customer engagement. Clean circulation, strong product presentation, and integrated brand elements create a seamless and intuitive in-store experience. The result is a refined retail environment that supports New Balance’s operational needs while strengthening its presence along Walnut Street.

Project Team

Architecture: Tricarico Architecture and Design
Structural Engineering: Robinson Meier Juilliy & Associates
MEP Engineering: Custom Designing & Engineering, PC
General Contractor: MJ Settelen Construction

Photos: Ashley Elaine Photography